The Google Maps Business (GMB) platform has gone through many changes in the past few years. The most recent change is that GMB will now be called Google Business Profile (GBP). This change was made to make it easier for people to find and connect with local businesses. While this new name makes sense, it also brings up questions about what this means for business owners using the GMB platform. Let’s take a closer look at what you need to know about GBP!
Why the New Name?
The new name for GMB is Google Business Profile (GBP). This change was made to make it easier for people to find and connect with local businesses. GBP will now appear in search results when people are looking for businesses near them. Additionally, the platform will be more closely integrated with other Google products like Google Maps and Google My Business (GMB).
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Some New Features
GBP comes with a few new features that business owners should be aware of. The first is the addition of Google Posts. It allows businesses to create short, text-based posts about their products or services. These posts will appear in search results and on the business’s Google Maps listing.
Another new feature is the ability to add a video to your GBP listing. This is another opportunity for businesses to connect with customers in new ways.
In addition, Google Business Profile comes with more data from Maps and Pages that people may find useful when deciding what business they want to visit or do business with. For example, you will now see information about the types of services that businesses offer, how long they have been open and what other customers are saying about them.
What Does This Mean for Local Businesses?
It’s important to note that this change is more of a name change than an actual platform or feature update. While you will now see the GBP brand in places like Google Search and Maps, your business listings won’t look any different on these platforms. The biggest difference is that you will now see the GBP brand show up in Google Search results.
For smart local SEO tips for businesses, it’s important to have a complete and accurate listing with photos, hours of operation, etc., if people are looking for your business.
The Google Business Profile rebrand is a clear indication that Google is continuing to invest in its local business products. You may even consult with a local SEO in Atlanta to know more about GBP and reap its benefits.